Recently, OpenAI launched the video generation model Sora, which can create a coherent 60-second video based on prompts, significantly surpassing the industry average length of 4 seconds. Cross-border sellers quickly pay attention and plan to fully leverage this ‘game-changing’ tool, applying it to product video production, perhaps opening up new traffic avenues. The robust performance of Sora has sellers envisioning limitless possibilities, especially considering the optimal duration for Amazon product videos, which is also 60 seconds. Sellers generally believe 2024 will be a year of widespread adoption of AI tools, with significant platforms unprecedentedly emphasizing videos. Sellers who fail to adapt to the era of short videos may face elimination risks.
Under Focus Technology, the AI foreign trade assistant AI Maico of China Manufacturing Network quickly followed suit with an upgrade, introducing video generation functionality. This feature can automatically generate high-definition videos of up to 45 seconds based on uploaded product images, addressing the challenges faced by foreign trade enterprises lacking professional video production personnel and finding video production time-consuming and labor-intensive, saving significant operational costs for foreign trade enterprises. This innovative move may promote a more efficient video production process in foreign trade.