TikTok Shop migration completed 75% in Indonesia.
Two months since TikTok Shop returned to the Indonesian market, the backend migration of TikTok Shop to Tokopedia has now reached 75%, with the backend migration of the payment process entirely carried out on the Tokopedia system. Meanwhile, the process of sellers migrating from TikTok Shop to Tokopedia is still ongoing. According to the submitted reports and preliminary targets, it is expected to be completed by March.
Vietnam ranks among the top 5 countries globally with the highest number of TikTok users.
According to the report, the number of TikTok users in Vietnam has reached nearly 68 million, placing fifth among the countries with the highest user base on the platform. Even the trending hashtag #xuhuong is one of the most widely used keywords on the platform. Statistics reveal that the hashtag #xuhuong is particularly popular in Southeast Asian countries, with a total mention count of 25.7 trillion times on the TikTok platform.
TikTok has unveiled market and consumer insights for Thailand’s Water Festival and the summer holidays.
TikTok has revealed market and consumer insights for Thailand’s Songkran Festival (Water Festival) and the upcoming summer holidays in 2024 to drive brand business outcomes.
According to TikTok’s data, content on the platform saw significant year-over-year growth during the Songkran Festival and the summer season, attracting users across various categories. Entertainment content, in particular, has an 82% impacts on users’ purchasing decisions. Thai TikTok users actively search for content related to the Songkran Festival and summer, providing fascinating insights for brand showcasing. Consumer spending plans during this period are also highlighted, with 98% of users planning to shop online during the Songkran Festival and 95% planning offline shopping.
During the summer, 80% of users plan to shop online, with various categories such as food, cars, beauty products, electronic devices, and fashion becoming their shopping hotspots. Additionally, users plan to allocate bonuses for spending during the Songkran Festival and summer, with 70% planning to use the bonus for shopping and 60% for travel or celebration.