This year is the Chinese Lunar Year of the Dragon. On major cross-border e-commerce platforms and foreign trade channels, the “Chinese Dragon” product sales have skyrocketed like a rocket.
The key to the surge in orders is using “dragon elements” for minor product innovations. Some sellers have dressed toys in “dragon robes,” achieving a significant increase in sales. Even U.S. domestic brands have caught on to the “order explosion password,” incorporating “dragon scales” into their products. For example, Stanley’s well-known insulated cup brand has quickly sold out products with dragon elements. And the “Dragon Cup” sold out in 30 minutes.
In addition, products featuring “dragon elements,” such as red envelopes, underwear, T-shirts, accessories, bracelets, and 3D-printed zodiac items, have become best-sellers.
A seller in Dongguan who sells plush toys mentioned that orders for toys with “Chinese dragon elements” increased by 40% compared to last year. Red envelopes, paper-cuts, lanterns, Chinese knots, couplets, and souvenirs with “Chinese dragon” elements experienced a doubling of sales on AliExpress and Amazon. AliExpress data shows that “Chinese dragon” element products such as red envelopes, paper-cuts, lanterns, Chinese knots, couplets, and the “New Year blind box” from domestic brands are selling well to over 100 countries, with sales increasing 2.6 times year-on-year.
Sales of toys related to “Chinese dragon” elements have increased 50 times compared to the previous period. Consumers in the United States, Spain, and South Korea are particularly fond of “Chinese dragon” toys. Additionally, consumers in the United States, the United Kingdom, and France purchase more than half of the red envelopes with dragon year elements.
A seller in Yiwu explained that the dragon is a traditional totemic image in China. People seek good luck as the New Year approaches, making dragon-themed products highly popular.