Articles
Rising of Chinese Packages: Challenges and Changes in European Customs
With the booming development of global e-commerce in the past two years, e-commerce platforms from China, such as Temu, SHEIN, and TikTok, have rapidly risen in the European markets. According to data from the freight consulting company Cargo Facts Consulting, SHEIN, Temu, AliExpress, and TikTok ship more than 10,000 tons of goods overseas daily. Temu ships about 4,000 tons daily, SHEIN ships 5,000 tons, Alibaba ships 1,000 tons, and TikTok ships 800 tons. The influx of packages has put much pressure on European customs. Daily Arrival of Nearly 400,000 Packages in Europe According to staff from European customs, in the ...
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From Success to Struggle: What Led to Wish’s Dramatic Downfall?
Wish is an American online e-commerce platform founded in 2010 by Peter Szulczewski (CEO) and Danny Zhang (former CTO). Known as the “American version of Pinduoduo,” Wish focuses on selling low-priced, unbranded goods, gaining popularity in the American down-market. By 2018, Wish’s download numbers had surpassed Amazon, ranking it first among global shopping apps; by the end of 2020, Wish had over a hundred million users and successfully went public. However, looking at the market value from 2016 to the present, Wish has been experiencing losses for seven consecutive years, with its market value shrinking by 99% compared to its ...
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Chinese Automotive Companies Going Global
BYD Will Select a Site for a Factory in Mexico The head of BYD’s North American branch said in an interview on February 28 that the company expects to finalize the location of the Mexican factory by the end of this year, with the factory anticipated to produce 150,000 cars annually. The reason for establishing a factory in Mexico is to focus on the local market and increase sales. The company will look for a suitable location in the central and southern regions to save on transportation costs to consumers. And they will build the factory for the Mexican market, ...
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TEMU (PDD) spent 517M on advertising in 15 months
The influence of the emerging e-commerce platform TEMU in the global market is closely tied to the significant traffic generated by its extensive advertising efforts. Whether through social media, paid search, or traditional television channels. Multi-channel lavish advertising expenditures and the Super Bowl, the spending spree shows no signs of stopping. From January to November 2023, TEMU’s advertising expenditures saw a staggering year-on-year growth of 1000%. Among these, 76% of the advertising budget was allocated to social media, while display ads on digital media accounted for 13%. TEMU has further invested marketing funds in the television sector, planning to advertise ...
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“Is TikTok ‘Harvesting’ Businesses Under Profit Pressure? A Look at the Current Landscape”
With the intensification of competition in the e-commerce sector, it has become a norm for significant platforms to adjust their strategies to adapt to market changes. On January 4th, according to information sent by TikTok to American sellers, the commission rates for TikTok Shop in the United States will gradually increase in the coming months. It is anticipated that by April, the commission for most products will be raised to 6%, and by July, it will increase to 8%. This represents an overall increase in sales commissions from 2% to 8%, marking a 300% surge. Simultaneously, TikTok Shop has initiated ...
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Surpassing Zara and H&M, SHEIN’s Go Global Journey: Redefining Fashion in the Digital Age
With increasingly fierce global consumer market competition, SHEIN continues its breakthrough surge. On January 15, the “2024 Mobile Market Report” from market analysis firm data.ai revealed that SHEIN topped the global shopping app download chart. In the past few days, Morning Consult released the “Top Ten Fastest-Growing Brands in the United States,” with SHEIN ranking fourth. It is the only Chinese brand on the list and the only fashion brand globally. Over the past few years, SHEIN has penetrated industry pain points, leveraging a flexible supply chain and becoming one of the benchmark companies in reshaping the supply chain, sales, ...
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