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AliExpress, Alibaba’s international e-commerce platform, recently made headlines by appointing soccer legend David Beckham as its global ambassador. This move, following its partnership with UEFA Euro 2024, signals AliExpress’s aggressive strategy to expand its market presence. But can it replicate the success of its competitor, Temu, which gained significant traction with its Super Bowl ad?

In a strategic pivot, TikTok has paused the rollout of its e-commerce operations in several key European markets, redirecting its efforts towards strengthening its presence in the United States. The decision, confirmed by sources familiar with the matter, marks a significant shift in the social media giant’s growth strategy. The Beijing-based company, owned by ByteDance

In a strategic move to expand its footprint in the U.S., TikTok Shop has announced a significant update to its self-operation mode for cross-border sellers, lowering entry barriers to attract a more comprehensive array of merchants. The latest official data reveals a robust 40% quarter-on-quarter increase in active cross-border merchants on TikTok Shop in the

Cross-border e-commerce titan SHEIN reported a robust 40% increase in revenue last year, reaching a staggering $32.2 billion, with net profits soaring to $1.6 billion. This marks a significant uptick from the 37% growth reported in 2022 and underscores the company’s resilience in a competitive market. Recent reports indicate that SHEIN is eyeing a public