China’s FMCG Market Strengthens in 2025 as O2O Momentum and Lower-Tier Cities Drive Growth
China’s fast-moving consumer goods (FMCG) market continued to show resilience in 2025, recording a 1.3% year-to-date growth in Q3 as digital innovation, urban expansion, and evolving consumer behavior reshaped the sector’s trajectory. A joint report by Bain & Company and Worldpanel highlights a stabilizing but dynamic landscape powered by the nation’s maturing retail ecosystem. Despite […]