TikTok Shop’s One-Year Run in Southeast Asia: Accelerating the Content E-commerce Boom
In the rapidly evolving landscape of global e-commerce, Southeast Asia has emerged as a critical battleground for merchants seeking growth opportunities. With an e-commerce market growth rate of 18.6% in 2023—the highest globally—the region is poised to reach a projected GMV (Gross Merchandise Value) of $159 billion in 2024, according to the “e-Conomy SEA 2024” […]
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