Why low-price strategies fail in cross-border e-Commerce – and what Shein and Temu got right
Many cross-border e-commerce platforms, like Wish.com and Tophatter, have attempted to dominate with low-price strategies, but why have these efforts ultimately failed? The reason is simple: While attracting low-price sellers creates competitive pricing, it also leads to a downward spiral in both price and quality. Sellers, unable to make a profit, compromise on product quality, […]