TikTok Shop’s First Year in the US: A Mixed Bag of Success and Challenges
TikTok Shop’s US launch in September 2022 generated significant initial excitement, boasting impressive sales figures, including a single-day GMV exceeding $33 million during Black Friday. This early success spurred a wave of seller registrations, including many established Amazon sellers, eager to capitalize on the platform’s potential. However, a year later, the reality is more nuanced. […]
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