Can SHEIN Create Another Miracle?
China’s most watched and enigmatic unicorn, SHEIN, has not escaped the chilling winds of 2023. Founded in 2008 and initially headquartered in Nanjing, SHEIN quickly captivated global markets with its low prices—cheaper than Taobao—and its rapid inventory turnover, faster than Zara. At its peak, SHEIN’s valuation soared to $100 billion, making it the third-largest unicorn […]


