May 23, 2024

Aiming for $50 Billion GMV, Sellers Flock to TikTok’s North American Shop

It is reported that TikTok has set a target for its e-commerce Gross Merchandise Volume (GMV) at USD 50 billion this year, about 360 billion RMB, more than doubling the previous year’s 20 billion USD. Douyin’s GMV has surpassed 2 trillion RMB, and TikTok is replicating the same model, starting with monetizing through advertising and […]

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A Decade for Christmas Light Sellers: From Easy Profits to Mortgaging Homes for Survival

The 2023 Christmas sales season brought both successes and challenges for cross-border sellers. For example, in the category of Christmas lights, some products sold exceptionally well, but many others failed to meet expectations. Unfortunately, one Amazon seller from Shenzhen, born in the 1980s, belonged to the latter category — the performance during the 2023 Christmas

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