March 2024

From Success to Struggle: What Led to Wish’s Dramatic Downfall?

Wish is an American online e-commerce platform founded in 2010 by Peter Szulczewski (CEO) and Danny Zhang (former CTO). Known as the “American version of Pinduoduo,” Wish focuses on selling low-priced, unbranded goods, gaining popularity in the American down-market. By 2018, Wish’s download numbers had surpassed Amazon, ranking it first among global shopping apps; by […]

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TEMU (PDD) spent 517M on advertising in 15 months

The influence of the emerging e-commerce platform TEMU in the global market is closely tied to the significant traffic generated by its extensive advertising efforts. Whether through social media, paid search, or traditional television channels. Multi-channel lavish advertising expenditures and the Super Bowl,  the spending spree shows no signs of stopping. From January to November

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Dragon’s Year – The Four Dragons from China Dominate the 2023 Global Shopping App Rankings

According to the latest “2024 Mobile Market Report” released by an insider, the top four spots on the global shopping app download growth rates in 2023 are dominated by China’s e-commerce “Four Sea Dragons.” These include Pinduoduo’s cross-border platform Temu, SHEIN, Alibaba’s AliExpress, and ByteDance’s TikTok Shop. Bookmark

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TikTok’s Growth is Slowing Significantly: Is TikTok Shop the Leading Cause?

From foreign media reports, TikTok may have had the highest global download and consumer spending in 2023, but there may be better apps in actual usage. In 2023, Facebook continued to lead in monthly active users, followed closely by other Meta-owned apps such as WhatsApp, Instagram, and Messenger, all of which had monthly activities exceeding

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